From business need to working solution —
I analyze, prototype, build, test and improve.
Proof / 05
One obsession.
Solve the problem.
01 / Selected work
Project 01
From an idea to a real AI product used by 1,000 people.
Flow IA transformed user intent into structured instructions for generative AI. I designed and built the product, its workflows and its administration tools, then iterated from real usage data.
Not a concept.
A real product used in production.
Project 02
A resale workflow turned into
an operational product system.
Project 03
A digital operating system built around a real business.
A public website, online booking, internal agenda, lead tools and an AI business assistant — built around a service business I operate.
Project 04
Document workflows,
without the chasing.
A B2B platform for requesting, collecting, tracking and managing client documents — with AI-assisted workflows and platform-level administration.
Project 05
From long video
to ready-to-post moments.
An AI-assisted workflow for discovering moments inside long-form video and transforming them into short-form content.
02 / Method
I start
with the problem.
What actually needs to be solved?
Turn ambiguity into requirements.
Make the idea visible.
AI-assisted development, APIs, data and interfaces.
Break it. Understand it. Fix it.
Put something useful into people's hands.
Observe. Learn. Iterate.
Working with AI
I use AI throughout the development process — to research, challenge ideas, structure requirements, accelerate implementation, diagnose problems and iterate faster.
But the responsibility remains human: understand the problem, make decisions, test the result, and deliver something useful.
Why JSB
One profile.
Different problems.
Behind the work
I build technology.
I understand people.
03 / About
20 years
understanding people
and business.
Now applied
to technology.
I learned how people explain problems.
How businesses make decisions.
How technology solves them.
And eventually, how to build the solution myself.
Human + Technical
Technology only becomes useful when it solves a real human problem.
Years spent working directly with customers and technical teams taught me how to listen, translate complex needs and communicate solutions clearly. Today, that experience shapes the way I build.
Principle
I learn what
the problem requires.
If solving the problem requires something I don't know yet, I learn it, test it and move forward.
Meet Jeloul
Value / Team
Turn repetitive or fragmented processes into useful applications.
Identify repetitive work and design better workflows.
Understand, diagnose, document and solve application problems.
Use generative AI intelligently inside real workflows.
Move from an idea to something users can actually test.
Translate between the people experiencing the problem and the people building the solution.
Contact / Next
That's where
it gets interesting.
Internal tools · Automation · Prototypes · Digital solutions